Director and Vice Chair of the WCOTY Jury, Mike Rutherford commented: “It is nothing short of astonishing that Kia has beaten German giants BMW and Volkswagen into joint second place. On its own it has more nominations than all the legendary American brands put together. That is something nobody would have predicted a decade ago.”
Paul Philpott, President and Chief Executive of Kia Motors (UK) Limited said: “Although nominations guarantee nothing, it is very flattering that our new models have received this kind of attention. We are delighted but not flattered that our product offensive has been recognised. We’ll be flattered if one of them wins!”
The World Car of the Year is judged by 83 media jurors from 24 countries and contenders must be available for delivery across large parts of the globe during the first half of 2018.