Show Compare List
Previous Vehicle Next Vehicle

ITV AND SUZUKI MAKE A DATE ON SATURDAY NIGHTS

Posted on:

ITV AND SUZUKI MAKE A DATE ON SATURDAY NIGHTS

ITV recently announced a unique two-year deal with Suzuki GB PLC titled - Suzuki and ITV's Saturday Night Takeaway Partnership - which includes numerous themed commercials featuring Ant and Dec, sponsorship of Ant and Dec's Saturday Night Takeaway, licensing rights and multiplatform activation.

The commercials feature Takeaway hosts Ant and Dec in a series of specially created ads which will launch on January 9th and will continue well after the Saturday Night Takeaway sponsorship activity.

The first two spots of the 30” ads will appear during the break of Ninja Warrior at 7.15pm and at 8.30pm during the break of Take Me Out.

The broadcaster also announced that Suzuki is to be the first brand to take advantage of ITV Commercial’s newly-formed division ITV AdVentures, ITV’s one stop shop for talent, production, distribution and promotion.  ITV AdVentures will create bespoke branded content for Suzuki, which will be produced by ITN Productions.

Simon Daglish, ITV’s Deputy Director of Commercial, said:  “This is a hugely ambitious commercial activation for ITV and Suzuki.  We have designed a comprehensive package of opportunities for Suzuki to share in the fun, family-centric experience that is ITV’s Saturday nights.”

Suzuki GB’s Director, Sales and Marketing, Dale Wyatt, said: “Ant & Dec’s Saturday Night Takeaway plays a huge part in British family life and represents all the values we strive for.  We’re very excited to be partnering with ITV to deliver a partnership of such scale and with a level of integration not seen before, the partnership will certainly further raise our brand awareness. We all had a lot of fun making the ads with Ant and Dec too and we hope you enjoy watching them.”   

The deal was negotiated between ITV and the7stars agency. ITN Productions will produce the AdVentures content and integrated creative agency The Red Brick Road will produce the sponsorship idents. 

KIA AND HYUNDAI REVEAL SOLAR CHARGING SYSTEM TECHNOLOGY TO POWER FUTURE ECO-FRIENDLY VEHICLES

KIA AND HYUNDAI REVEAL SOLAR CHARGING SYSTEM TECHNOLOGY...

Posted on: 10th Nov 2018

•Solar charging panels help recharge car batteries using the sun’s energy •First generation ‘solar roof’ system will be introduced to Hyundai Motor Group vehicles from 2019 – including future cars from Kia •Semi-transparent solar roof is the world’s first solar-charging technology for internal combusti

ALL-NEW PEUGEOT 5008 SUV WINS ‘CROSSOVER OF THE YEAR’ AT SCOTTISH CAR OF THE YEAR AWARDS 2018

ALL-NEW PEUGEOT 5008 SUV WINS ‘CROSSOVER OF THE Y...

Posted on: 10th Nov 2018

•PEUGEOT’s seven-seat SUV praised for its practical and comfortable interior, along with intuitive technology •The ‘Crossover of the Year’ award is the fourth accolade bestowed on the all-new 5008 SUV since launch in January 2018