The commercials feature Takeaway hosts Ant and Dec in a series of specially created ads which will launch on January 9th and will continue well after the Saturday Night Takeaway sponsorship activity.
The first two spots of the 30” ads will appear during the break of Ninja Warrior at 7.15pm and at 8.30pm during the break of Take Me Out.
The broadcaster also announced that Suzuki is to be the first brand to take advantage of ITV Commercial’s newly-formed division ITV AdVentures, ITV’s one stop shop for talent, production, distribution and promotion. ITV AdVentures will create bespoke branded content for Suzuki, which will be produced by ITN Productions.
Simon Daglish, ITV’s Deputy Director of Commercial, said: “This is a hugely ambitious commercial activation for ITV and Suzuki. We have designed a comprehensive package of opportunities for Suzuki to share in the fun, family-centric experience that is ITV’s Saturday nights.”
Suzuki GB’s Director, Sales and Marketing, Dale Wyatt, said: “Ant & Dec’s Saturday Night Takeaway plays a huge part in British family life and represents all the values we strive for. We’re very excited to be partnering with ITV to deliver a partnership of such scale and with a level of integration not seen before, the partnership will certainly further raise our brand awareness. We all had a lot of fun making the ads with Ant and Dec too and we hope you enjoy watching them.”
The deal was negotiated between ITV and the7stars agency. ITN Productions will produce the AdVentures content and integrated creative agency The Red Brick Road will produce the sponsorship idents.