Kia Motors UK retained its place as the brand's number one market in Europe, with 22,265 cars sold in the first quarter of 2015, accounting for nearly 25% of Europe's total sales. This teamed with its highest ever sales month in March (15,017 units) further amplifies the UK market's importance to the Korean brand.
Other countries significantly supporting Kia Motors' European success included Spain, which celebrated a record-breaking month with the 4,961 units sold in March - a best-ever result - contributing to a national total of 11,513 units for the first quarter. Germany also performed well with total sales reaching 12,451 in Q1.
The big selling models across Europe in Q1 are reflective of Kia's commitment to the region, with 56% of the vehicles delivered to customers being manufactured in Europe at Kia's production facility in Žilina. 54,200 cars produced in Žilina have been sold across Europe so far this year, consisting of the Kia Sportage (27,796 sales), cee'd model family (18,879 sales) and Venga (7,425 sales). In the UK the Sportage, cee'd and Venga were amongst the most popular models, alongside models produced further afield including the Picanto and Rio.
Having started production in 2006, Kia's European manufacturing facility recently produced its two millionth car - a 201hp ‘Fusion White' Kia pro_cee'd GT, destined for a customer in Belgium.
Michael Cole, Chief Operating Officer, Kia Motors Europe, commented: "The first three months of the year have seen Kia's strongest ever quarterly sales, and we're delighted that the company is maintaining a pattern of strong, sustainable growth. Our high quality, high value products continue to appeal to an increasing numbers of car buyers."
Cole added: "We are focused on delivering an industry-best level of service at every customer touch point - and our record results show that this approach is working. Simply put, we want customers to enjoy the car buying journey with Kia."