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MOTOR TRADER AWARDS 2017 - SUZUKI NAMED AS CARMAKER OF THE YEAR

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MOTOR TRADER AWARDS 2017 - SUZUKI NAMED AS CARMAKER OF THE YEAR

Suzuki GB is very pleased to announce some great news from the recent Motor Trader Awards where it picked up the Carmaker of the Year Award for 2017. The awards were held in London with over 1,000 guests in attendance and the judging panel voted for Suzuki for its clear focus on selling a range of small cars and SUVs, a memorable marketing campaign that featured Ant and Dec in their showrooms and a consistently excellent performance in the NFDA Dealer Attitude Survey.

The judges also commented that on the product front Suzuki has developed a strong strategy for sales, with a focused car range. The new Swift launched in June 2017 completes a six-model lineup which includes Celerio, Ignis, Swift, Baleno, Vitara and S-Cross and with all proving a success in the showroom.

Last year was a very successful one for Suzuki, which saw registrations rise 10.8% to 38,167 cars and market share also increased to 1.4% compared to 1.3% a year earlier. The volume growth has been accompanied by a change of emphasis and a gradual move upmarket to provide value-for-money cars. Overall, the average transaction price of cars sold in 2016 rose by 11 per cent.

The network of 160 dealers comprises mostly owner-drivers with whom Dale Wyatt, Suzuki GB’s Director of Automobile, maintains a direct relationship. Each year Suzuki names its dealers of the year based on RoS, target sales, finance penetration, parts and accessory sales and CSI scores.

Suzuki regularly holds a highly successful regional “think tank” in a different part of the country to hear dealer views and take them on board. The Suzuki brand is also rated highly in the NFDA survey when it comes to current profitability.

The judging panel concluded that “Suzuki is particularly strong in the relationship they build with their retailers. They punch above their weight in marketing the brand and have delivered strong sales with a focused model range.”

THE NEW SEAT ARONA: MODERN URBAN CHARACTER

THE NEW SEAT ARONA: MODERN URBAN CHARACTER

Posted on: 16th Aug 2017

The New SEAT Arona is here, and just like the New Ibiza, is making its first appearance during a media event in Barcelona, in front of 250 international journalists. The New SEAT Arona will make its public debut at the Frankfurt International Motor Show in September.

STAYING SAFE AND ALERT WITH THE ALL-NEW VAUXHALL GRANDLAND X SUV

STAYING SAFE AND ALERT WITH THE ALL-NEW VAUXHALL GRANDL...

Posted on: 3rd Aug 2017

The all-new Vauxhall Grandland X is setting standards for its safety systems, as the latest SUV from Vauxhall sees the launch of Driver Drowsiness Alert. The Grandland X will make its premiere at the Frankfurt International Motor Show (IAA) from 14-24 September, and be at dealerships shortly after.

HYUNDAI IONIQ NAMED

HYUNDAI IONIQ NAMED 'BEST GREEN TECHNOLOGY' I...

Posted on: 3rd Aug 2017

A panel of fleet industry experts has named the Hyundai IONIQ as the 'Best Green Technology' for businesses. Judges of the 2017 BusinessCar Fleet Technology Awards - the 'Techies' - said the choice of three electrified powertrains for fleets was the most significant factor in giving it the top prize.

VAUXHALL REVEALS NEW INSIGNIA GSI AHEAD OF FRANKFURT DEBUT

VAUXHALL REVEALS NEW INSIGNIA GSI AHEAD OF FRANKFURT DE...

Posted on: 21st Jul 2017

With its debut set for the 2017 Frankfurt Motor Show, Vauxhall has released first pics of the all-new Insignia GSi, which will deliver high levels of performance through all-wheel drive, a new chassis and Brembo brakes, and will be powered by a refined 2.0-litre turbo petrol engine.