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MOTOR TRADER AWARDS 2017 - SUZUKI NAMED AS CARMAKER OF THE YEAR

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MOTOR TRADER AWARDS 2017 - SUZUKI NAMED AS CARMAKER OF THE YEAR

Suzuki GB is very pleased to announce some great news from the recent Motor Trader Awards where it picked up the Carmaker of the Year Award for 2017. The awards were held in London with over 1,000 guests in attendance and the judging panel voted for Suzuki for its clear focus on selling a range of small cars and SUVs, a memorable marketing campaign that featured Ant and Dec in their showrooms and a consistently excellent performance in the NFDA Dealer Attitude Survey.

The judges also commented that on the product front Suzuki has developed a strong strategy for sales, with a focused car range. The new Swift launched in June 2017 completes a six-model lineup which includes Celerio, Ignis, Swift, Baleno, Vitara and S-Cross and with all proving a success in the showroom.

Last year was a very successful one for Suzuki, which saw registrations rise 10.8% to 38,167 cars and market share also increased to 1.4% compared to 1.3% a year earlier. The volume growth has been accompanied by a change of emphasis and a gradual move upmarket to provide value-for-money cars. Overall, the average transaction price of cars sold in 2016 rose by 11 per cent.

The network of 160 dealers comprises mostly owner-drivers with whom Dale Wyatt, Suzuki GB’s Director of Automobile, maintains a direct relationship. Each year Suzuki names its dealers of the year based on RoS, target sales, finance penetration, parts and accessory sales and CSI scores.

Suzuki regularly holds a highly successful regional “think tank” in a different part of the country to hear dealer views and take them on board. The Suzuki brand is also rated highly in the NFDA survey when it comes to current profitability.

The judging panel concluded that “Suzuki is particularly strong in the relationship they build with their retailers. They punch above their weight in marketing the brand and have delivered strong sales with a focused model range.”

FIRST KIA RIO GT-LINE IMAGES AND INFORMATION REVEALED

FIRST KIA RIO GT-LINE IMAGES AND INFORMATION REVEALED

Posted on: 9th Feb 2018

Kia has revealed the first images of the new Rio GT-Line, ahead of its public debut at the 2018 Geneva Motor Show. The Rio is the latest model to be available in GT-Line specification, following the recent introduction of Sportage, Picanto and Sorento GT-Line models.

ALL-NEW PEUGEOT 5008 SUV SCOOPS THE WHAT CAR? BEST LARGE SUV AWARD

ALL-NEW PEUGEOT 5008 SUV SCOOPS THE WHAT CAR? BEST LARG...

Posted on: 9th Feb 2018

The all-new PEUGEOT 5008 SUV 1.2 PureTech 130 Allure has been named as the 'Best Large SUV' at the 2018 What Car? Awards, acknowledged as among the most prestigious by the car industry. The seven-seater SUV beat off stiff competition by impressing judges with its premium feel and competitive price.

HYUNDAI MOTOR REVEALS FIRST IMAGES OF THE SANTA FE

HYUNDAI MOTOR REVEALS FIRST IMAGES OF THE SANTA FE

Posted on: 9th Feb 2018

Hyundai Motor unveils its first images of the New Generation Santa Fe which will celebrate its world premiere in February 2018. The company's largest passenger car, it represents Hyundai's strong SUV heritage and continues its global success story. The fourth generation Santa Fe is a powerful, premium-designed SUV with class-leading roomi

SPORTAGE AND SORENTO CLEAN UP IN THE DIESEL CAR USED CAR TOP 50

SPORTAGE AND SORENTO CLEAN UP IN THE DIESEL CAR USED CA...

Posted on: 19th Jan 2018

Multiple models from the Kia UK product line up were again recognised with category and overall wins in this years' Diesel Car Used Car Top 50, following much praise in the 2017 awards. The Kia Sportage (2010-2016) claimed the top spot on the list and was named the overall winner by the Diesel Car and Eco Car panel of judges. The Sportage was ...