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MOTOR TRADER AWARDS 2017 - SUZUKI NAMED AS CARMAKER OF THE YEAR

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MOTOR TRADER AWARDS 2017 - SUZUKI NAMED AS CARMAKER OF THE YEAR

Suzuki GB is very pleased to announce some great news from the recent Motor Trader Awards where it picked up the Carmaker of the Year Award for 2017. The awards were held in London with over 1,000 guests in attendance and the judging panel voted for Suzuki for its clear focus on selling a range of small cars and SUVs, a memorable marketing campaign that featured Ant and Dec in their showrooms and a consistently excellent performance in the NFDA Dealer Attitude Survey.

The judges also commented that on the product front Suzuki has developed a strong strategy for sales, with a focused car range. The new Swift launched in June 2017 completes a six-model lineup which includes Celerio, Ignis, Swift, Baleno, Vitara and S-Cross and with all proving a success in the showroom.

Last year was a very successful one for Suzuki, which saw registrations rise 10.8% to 38,167 cars and market share also increased to 1.4% compared to 1.3% a year earlier. The volume growth has been accompanied by a change of emphasis and a gradual move upmarket to provide value-for-money cars. Overall, the average transaction price of cars sold in 2016 rose by 11 per cent.

The network of 160 dealers comprises mostly owner-drivers with whom Dale Wyatt, Suzuki GB’s Director of Automobile, maintains a direct relationship. Each year Suzuki names its dealers of the year based on RoS, target sales, finance penetration, parts and accessory sales and CSI scores.

Suzuki regularly holds a highly successful regional “think tank” in a different part of the country to hear dealer views and take them on board. The Suzuki brand is also rated highly in the NFDA survey when it comes to current profitability.

The judging panel concluded that “Suzuki is particularly strong in the relationship they build with their retailers. They punch above their weight in marketing the brand and have delivered strong sales with a focused model range.”

VIVA ROCKS THIS CHRISTMAS WITH VAUXHALL

VIVA ROCKS THIS CHRISTMAS WITH VAUXHALL

Posted on: 22nd Nov 2017

Featuring a raised ride height with body cladding, a robust new interior and the latest connectivity including OnStar and R 4.0 IntelliLink, Vauxhall's rugged VIVA ROCKS is available to order now priced from £11,530 on-the-road. The new model features many design cues typically found on larger SUV models, such as an increased ride hei...

SEAT REVEALS INNOVATIVE

SEAT REVEALS INNOVATIVE 'GUARDIAN ANGEL' SAF

Posted on: 22nd Nov 2017

The Leon 'Cristobal' is named after St Christopher (San Cristobal in Spanish), the patron saint of travellers. The concept car is billed as the safest car in the history of the SEAT brand, and features a host of digital technologies that are designed to make life safer for drivers and passengers.

HYUNDAI IONIQ WINS WOMEN

HYUNDAI IONIQ WINS WOMEN'S WORLD CAR OF THE YEAR &...

Posted on: 22nd Nov 2017

In the eighth edition of the Women's World Car of the Year awards the Hyundai IONIQ has won the 'Supreme Award'. All three models, the IONIQ Electric, Hybrid and Plug-in, were treated as one car for voting purposes. To identify the supreme winner, the Women's World Car of the Year jury first voted for the winning models in six d...

KIA LEADS WORLD CAR OF THE YEAR NOMINATIONS

KIA LEADS WORLD CAR OF THE YEAR NOMINATIONS

Posted on: 8th Nov 2017

Kia products have topped the nomination list for the World Car of the Year Awards with six nominations for its newly launched products around the world. Indicating Kia's recent product offensive the WCOTY jurors will be considering the Picanto, Stonic, Niro and Stinger models in two different categories - World Car and World Urban Car.