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Peugeot ends 2014 with a strong retails sales result

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Peugeot ends 2014 with a strong retails sales result

PEUGEOT's drive to expand its retail share of the UK's new car market has continued to pay dividend, with outstanding end-of-year figures for both Passenger Cars and Light Commercial Vehicles (LCVs). Customer demand has been exceptional thanks to a model range that is the youngest in PEUGEOT's history. It's packed full of sophisticated design, exceptional value for money and high desirability.

The product range is also matched by customer experience with owners of the cars with the ‘Lion' badge not shy about broadcasting the virtues of their vehicles either. PEUGEOT has recently joined forces with independent online customer review service Reevoo.

As part of an on-going commitment to customer satisfaction PEUGEOT publishes online assessments from genuine owners of its cars on www.peugeot.co.uk. Since March 2014, Reevoo has collected, collated and verified 2,063 reviews, with the average satisfaction rating an impressive 8.6 out of 10.

Total Sales:

Full-year total sales for 2014 stood at 135,834 - up more than 7% on the 2013 total; PEUGEOT's 2014 total sales volume is the highest in seven years.

Passenger Car sales:

Full-year total retail new car sales for 2014 stood at 52,792 - a figure that's up more than 12% on the 2013 total. It's significantly higher than the industry average (+9.9%), and has seen PEUGEOT's retail market share grow to 4.5% in 2014. Retail sales in December alone reached 2,679 units, a year-on-year rise of over 27%.

The sales growth is primarily thanks to exceptional retail sales performance from three critically acclaimed new models:

The all-new PEUGEOT 108 proved it has what it takes to succeed in the city car segment, selling 7,579 units in the first six months of its life.Strong demand for the PEUGEOT 2008 Compact Crossover also continued to be exceptional with 17,419 sales in the model's first full year.The PEUGEOT 308, the reigning European Car of the Year, put in an outstanding performance, with sales of 14,697.

Light Commercial Vehicle sales:

Dealers have had stunning success in 2014 with PEUGEOT's versatile and practical range of commercial vehicles. The grand total for the year was 32,268 vans sold - up a massive 50% on 2013.

It's the biggest UK market growth of any LCV manufacturer during 2014. It means PEUGEOT ended the year as the fourth largest player in the market, a jump of two places compared to 2013. The Brand's market share grew from 7.7% in 2013 to 9.8% in 2014.

PEUGEOT Partner was the number one choice in the compact van sector, while the PEUGEOT Boxer was a top three performer in the K3 (3.26t-3.5t) and K4 (3.5t-5.0t) sectors. PEUGEOT was also the number one brand in 2014 for sales to Motorhome converters.

PEUGEOT's strategy throughout 2014 was to drive growth in the retail sector and carefully selected fleet channels. It was supported by a managed reduction in sales to certain high-cost corporate sectors.

The sales strategy has been hugely successful and will continue in 2015, with demand across the range spearheading more success.

Neil Moscrop, previously PEUGEOT's Sales Director and newly appointed Brand Director, commented: "2014 was a superb year for Peugeot, our best sales performance for seven years, with retail demand for our cars up 12% and outperforming the market. Our Dealer Network has played a significant role in our success this year, delivering exceptional levels of customer service and excelling not just with retail customers, but with fleet and small business. That coupled with an excellent sales performance in light commercial vehicle shows that PEUGEOT is very much ‘Back In the Race'."

He added: "Our strategy for retail sales is very simple. We have a very competitive list price with higher specification levels than the sector average, supported by improving residual values, and we try to be transparent in the way we treat our customers. PEUGEOT's desire to drive demand in the retail sector will continue over the next 12 months, supported by new product launches and exceptional customer service."

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