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PEUGEOT LAUNCHES 508 SW FIRST EDITION

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PEUGEOT LAUNCHES 508 SW FIRST EDITION

Limited run all-new PEUGEOT 508 SW First Edition available to order from Tuesday 2 October...

Limited run all-new PEUGEOT 508 SW First Edition available to order from Tuesday 2 OctoberThe limited edition of the all-new PEUGEOT 508 SW features unique stylistic attributes and a suite of driving aidsCustomers who order the First Edition will also receive exclusive FOCAL® Premium headphones designed by the PEUGEOT Design Lab

PEUGEOT has announced the launch of the all-new 508 SW First Edition, a stylish limited edition of the all-new PEUGEOT 508 SW, which is set to be unveiled at the Paris Motor Show 2018.

Based on the high-end GT finish, the all-new PEUGEOT 508 SW First Edition will be available to order from Tuesday 2 October.

The exclusive all-new PEUGEOT 508 SW First Edition will come with unique stylistic attributes, including gloss black grille surround and 19” ‘Augusta’ diamond cut two-tone alloy wheels, with tinted varnish finish. It will be available in two colours for UK buyers: Twilight Blue and Amazonite Grey.

Further enhancing its dynamic character, the all-new PEUGEOT 508 SW First Edition features a mistral black roof lining, blue ambient mood lighting, aluminium pedals and doorsills complete with model inscription. For further exclusivity, the bootfloor is lined with a Zebrano wood finish, with anti-slip bars.

The all-new PEUGEOT 508 SW First Edition comes with a choice of WLTP approved engines; the 1.6L PureTech 225 S&S EAT8 and 2.0L BlueHDi 180 S&S EAT8 engines.

Inside, the premium feel of the all-new PEUGEOT 508 SW First Edition continues, with carbon effect trim and beautifully appointed ‘wrap around’ seating trimmed in fine grade Nappa leather in a choice of mistral black or red, both with intricate aikinite double stitch detail.

Like the all-new PEUGEOT 508 and PEUGEOT 508 SW, the First Edition comes with the latest range of technological innovations, including Night Vision. PEUGEOT’s Night Vision function is a first to the automotive D-segment, allowing the driver to detect living obstacles in front of their vehicle at night, within a range of up to 200m beyond the main headlights scope.

The First Edition is also equipped with inductive smartphone charging, DAB digital radio and 10'' HD capacitive touchscreen with Connected 3D Navigation and voice recognition.

For further entertainment, the car comes with the FOCAL® high-fidelity sound system and offers exclusive wireless headphones designed by the PEUGEOT Design Lab, allowing the driver to continue their FOCAL® audio experience outside the vehicle.Best supermini title goes to PEUGEOT 208 GTi by PEUGEOT SPORT in Evo Car of the Year AwardsPraised for combination of sporting prowess and everyday usabilityFlagship version of best-selling PEUGEOT 208 range available to order online

PEUGEOT’s supermini flagship – the PEUGEOT 208 GTi by PEUGEOT SPORT - has raced to success in this year’s Evo Car of the Year Awards, taking the best supermini accolade.The PEUGEOT 208 GTi by PEUGEOT SPORT instantly struck a chord with Evo’s road testers when first launched, praised for its potent combination of driving dynamics, performance and everyday usability. As a result, it has been crowned top of the performance supermini class.

Instantly recognisable thanks to its striking Coupe Franche colour scheme, 18” ‘Lithium’ multi-spoke black alloy wheels and PEUGEOT SPORT badging, the PEUGEOT 208 GTi by PEUGEOT SPORT is equally performance-led on the inside. Passengers are treated to a bespoke alcantara interior with contrast red stitching, and the PEUGEOT i-Cockpit® provides an intuitive driving experience in combination with the responsive compact leather steering wheel.

The exhilarating performance of this car is demonstrated with an acceleration from 0 to 62 mph in 6.5 seconds (covering 0 to 1000 m in 26.5 seconds). This is matched by an equally impressive braking system: the brake discs are 323 mm in diameter and 28 mm thick and come fitted with Brembo fixed four-piston calipers - a PEUGEOT SPORT signature feature - all with a view to ensuring optimum braking stability.

The PEUGEOT 208 GTi by PEUGEOT SPORT will be featured in Evo’s Car of the Year edition, on sale on December 23rd 2017. The Evo Car of the Year Awards is described as the biggest and most important story in Evo’s year, naming the best performance cars on sale today.

Evo Car of the Year winners major on driving dynamics, but offer all-round appeal for motorists looking for a genuinely exciting driving experience.

Commenting on the PEUGEOT 208 GTi by PEUGEOT SPORT, Adam Towler, Deputy Editor of Evo, said: “This is a terrifically desirable hot hatch: small but practical, relatively frugal and, most of all, a car created by people with an obvious passion for enthusiastic driving. Forthcoming contenders will need to work hard to dethrone our favourite supermini.”

David Peel, Managing Director at PEUGEOT UK, commented: “Given the loyal following the 208 supermini has in standard form, it is little surprise that the GTi by PEUGEOT SPORT form makes a very beguiling option – something that has been recognised by the team at Evo.

“PEUGEOT’s motorsport heritage lives in every inch of the car’s DNA – from the finely tuned 1.6 THP 208 PS engine to the exterior detailing and design by PEUGEOT SPORT. What makes it a winner is the fact it is an uncompromising car, engineered to be lived with and enjoyed every day.”