Show Compare List
Previous Vehicle Next Vehicle

PEUGEOT UK'S CONFIDENCE IS BOOSTED BY AUTO EXPRESS AWARDS WIN WITH ITS 'BUILT IN' 308 ADVERTISING CAMPAIGN

Posted on:

PEUGEOT UK

PEUGEOT UK is in a confident mood following the Auto Express New Car Awards 2016, where it won the 'Best Advertising Campaign Award' with its 'Confidence. Built In' initiative.

The combined TV / Radio / Press / Outdoor / Social Media / Digital campaign was created by PEUGEOT UK to promote the confidence experienced by its customers. Promoted under a core ‘Built In’ message, the campaign encouraged potential customers to take a ‘closer look’, as PEUGEOT has confidence in its products that make them more than worthy of scrutiny.

The centre-piece of this campaign was a new TV commercial, produced specifically for the UK market, which challenges buyers to consider the new 308 and PEUGEOT as a brand. Filmed in Glencoe and Glasgow, the advert was produced by the UK team, to specifically address local requirements for customers buying a 308 and has been on-air since May.

Mark Pickles, Marketing director at PEUGEOT UK, commented: “This is fantastic news. Everyone at PEUGEOT knew that the 308 is a product absolutely worthy of serious consideration – due to its many attributes; high build quality, competitive specification and superb driving credentials. The advert was designed to challenge the view for customers to want to find out for themselves. We took pleasure formulating this UK campaign, confident in the excellence of our products and the detail contained within, so to receive this accolade at the Auto Express New Car Awards vindicates all our hard work and for the 308 that continues to reap success, having won the prestigious European Car of the Year award in 2014.”

Steve Fowler, Editor-in-Chief at Auto Express, said: “The PEUGEOT 308: ‘Confidence. Built In’ campaign has impressed us all - our readers like it enough to name it one of the best three car adverts of the past year and our panel of experts agreed, naming it the very best of those put into the final by our readers. Not only is it a stylish, watchable ad, it cleverly works across different media and gets the message across superbly.”

In order to lend gravitas to the film, which took a very direct approach to questioning how people choose their next car, PEUGEOT used the recognisable and highly acclaimed actor – Peter Mullan.

The campaign also saw the launch of PEUGEOT UK’s new creative format, where a new visual layout and tone of voice were employed, together with the line “Confidence. Built In”. Future campaigns will also feature the “Built In” tagline, in order to provide a consistent means of putting across the strengths of each vehicle, in a consistent and coherent manner.

Accompanying Outdoor, Digital, Radio and Press campaigns PEUGEOT challenged prospective buyers to share the confidence it has for the 308 by taking a closer look with a 48 Hour Test Drive, giving customers the opportunity to drive and become more acquainted with the 308s numerous attributes, and to see for themselves why it is a compelling car to drive.

The UK campaign promoted the award-winning PEUGEOT 308 in GT Line specification – launched in 2015, which currently accounts for a fifth of the range take-up. The 308 is a car with many attributes; being the lowest CO2 car in its sector, thus with the latest and best-in-class, award-winning engines it is also the most economical, while other performance models feature the most-powerful engine of its size too, in a body design that is lightest and class-leading in capability and size. The brand uniquely features the innovative PEUGEOT i-Cockpit, well-liked by its 2.2-million customers, for it combines agile handling response with a compact steering wheel, high-positioned instrumentation and a colour touchscreen – all within the view looking forward. Its standard specification is comprehensive and provides allure for its many advanced features and rewarding driving experience.

The overall vision for the ‘Confidence. Built In.’ campaign, which spanned all major communication channels, was to challenge prospective buyers on how they choose their next car. By highlighting the key product attributes of 308, PEUGEOT demonstrated that the beauty of the 308 was also in the detail. With stunning driving footage and new photography it demonstrated that the PEUGEOT 308 is a car which marries image with detail. The campaign first ran from May until the end of June, and will now be reprised later in the autumn to maximise awareness following the success with this ‘Best Advertising Campaign Award’.

THE NEW SEAT ARONA: MODERN URBAN CHARACTER

THE NEW SEAT ARONA: MODERN URBAN CHARACTER

Posted on: 16th Aug 2017

The New SEAT Arona is here, and just like the New Ibiza, is making its first appearance during a media event in Barcelona, in front of 250 international journalists. The New SEAT Arona will make its public debut at the Frankfurt International Motor Show in September.

STAYING SAFE AND ALERT WITH THE ALL-NEW VAUXHALL GRANDLAND X SUV

STAYING SAFE AND ALERT WITH THE ALL-NEW VAUXHALL GRANDL...

Posted on: 3rd Aug 2017

The all-new Vauxhall Grandland X is setting standards for its safety systems, as the latest SUV from Vauxhall sees the launch of Driver Drowsiness Alert. The Grandland X will make its premiere at the Frankfurt International Motor Show (IAA) from 14-24 September, and be at dealerships shortly after.

HYUNDAI IONIQ NAMED

HYUNDAI IONIQ NAMED 'BEST GREEN TECHNOLOGY' I...

Posted on: 3rd Aug 2017

A panel of fleet industry experts has named the Hyundai IONIQ as the 'Best Green Technology' for businesses. Judges of the 2017 BusinessCar Fleet Technology Awards - the 'Techies' - said the choice of three electrified powertrains for fleets was the most significant factor in giving it the top prize.

VAUXHALL REVEALS NEW INSIGNIA GSI AHEAD OF FRANKFURT DEBUT

VAUXHALL REVEALS NEW INSIGNIA GSI AHEAD OF FRANKFURT DE...

Posted on: 21st Jul 2017

With its debut set for the 2017 Frankfurt Motor Show, Vauxhall has released first pics of the all-new Insignia GSi, which will deliver high levels of performance through all-wheel drive, a new chassis and Brembo brakes, and will be powered by a refined 2.0-litre turbo petrol engine.