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Pierce Brosnan makes the "Perfect Getaway" in the all-new Kia Sorento

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Pierce Brosnan makes the "Perfect Getaway" in the all-new Kia Sorento

Pierce Brosnan, known worldwide for his sophisticated movie hero roles, again makes the "Perfect Getaway" in Kia Motors America's 60-second commercial for the all-new Kia Sorento, which will make its broadcast debut during the third quarter of Super Bowl XLIX.

In the commercial, part of Kia Motors America's multifaceted campaign for the all-new Sorento, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project.  As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.

"Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan's persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia's most capable SUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the ‘Perfect Getaway,'" said Michael Sprague, Executive Vice President of Sales and Marketing, Kia Motors America.

"Along with the two leading teams, at one of America's greatest sporting events, the Super Bowl commercials are the centrepiece of the day," said Brosnan. "I've enjoyed being a part of the Kia team, which traditionally has one of the most memorable commercials in the game."

Before and after the Super Bowl, Kia Motors America's "The Perfect Getaway Vehicle" campaign - created by advertising agency of record, David&Goliath - will incorporate multiple components, including TV, cinema, digital and social media.

You can view and embed the extended version of the commercial via this link: https://www.youtube.com/watch?v=rSqqCI0LNHs

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

Posted on: 22nd Mar 2017

The SEAT Ateca has added another honour to its trophy cabinet, after being named Best Mid-size SUV at the 2017 Fleet News Awards, held at London's Grosvenor House Hotel last night. Recognising class-leaders from all corners of the fleet sector, the Fleet News Awards has become a key fixture for the industry and is now in its 29th year.

IGNIS MAKES IT TO THE FINAL THREE: URBAN CAR - 2017 WORLD CAR OF THE YEAR

IGNIS MAKES IT TO THE FINAL THREE: URBAN CAR - 2017 WOR...

Posted on: 15th Mar 2017

Suzuki is pleased to announce that the IGNIS has made it to the final three cars in the new Urban Car category of the 2017 World Car of The Year. To qualify for the initial judging process, vehicles had to be less than four metres long, suitable in design for everyday use in an urban environment and also on sale across two Continents by the deadli...

DAMON

DAMON'S DESERVED SUCCESS

Posted on: 8th Mar 2017

The 10th National Apprenticeship Week (NAW 2017) - which celebrates Apprenticeships across all industries and all levels - runs from 6th to 10th March and this year the theme is 'ladder of opportunity.' This then would seem the perfect time to announce that Damon Powsey, an Apprentice working at WJ King's Vauxhall Dartford branch, wa...