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REVEALING THE NEXT GENERATION OF THE INNOVATIVE PEUGEOT I-COCKPIT®

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REVEALING THE NEXT GENERATION OF THE INNOVATIVE PEUGEOT I-COCKPIT®

PEUGEOT is today revealing its vision of tomorrow's driving environment with the next generation of its innovative and hugely popular i-Cockpit®. Technological advances have enabled improved comfort and safety with advanced sensory engagement for drivers and passengers of the next generation of PEUGEOT models.

The exclusive preview showcases the brand's new interior design direction for future models, with advanced ergonomics, head-up digital instrument displays and interactive touchscreen technology all designed to enhance the driving experience.

The new i-Cockpit® will feature on the next generation of PEUGEOT models following the highly successful launch of the concept in 2012. In the past four years, it has been used on the brand’s three best-selling models, including the 208, which was renewed and re-energised last year, the 2008 SUV, with the latest version revealed at the 2016 Geneva Motor Show, and the 308, PEUGEOT's overall best-selling model.

The new design retains all of the existing features and benefits that the 2.2 million global users of the current generation of the PEUGEOT i-Cockpit®, fitted on PEUGEOT 208, 2008 and 308 models, have come to know and love. Following intensive studies by PEUGEOT – with customers across Europe and China agreeing that driving a PEUGEOT i-Cockpit® vehicle is a rewarding, stimulating experience – engineers and designers were able to make a number of improvements to intensify the experience.

Using a full scale reproduction of the front passenger compartment, PEUGEOT engineers and designers were able to produce and develop the new i-Cockpit® design in a genuine setting, refining the design and features from the perspective of the drivers and passengers of future models.

Following feedback of current PEUGEOT users, engineers started with the steering wheel. It’s re-design will provide driver's with an even greater field of vision and more leg space for additional comfort. The wheel itself is now even more compact and offers more agility and manoeuvrability with improved driving sensation.

Driver’s arms are now closer when holding the steering wheel, reducing the breadth of movement required during manoeuvres, thus making the car more responsive and agile for the driver, with an improved, more relaxed driving position.

Building on the elevated instrument cluster of the current generation i-Cockpit®, PEUGEOT engineers developed a new head-up instrumentation display, with a 12.3’’ high-resolution digital screen taking pride of place on the dashboard. Positioned in the driver’s line of sight, the large screen clearly displays all critical information to drivers within the field of view, enabling more information to be read easier and quicker. This removes the need for drivers to look away from the road, enhancing driving safety. 

PEUGEOT designers have taken full advantage of a new 12.3’’ screen, developing bespoke futuristic graphics for drivers and passengers, further enhancing their ‘in-cabin’ experience. The display is fully customisable with each configuration heightened with animations and transitions.

Passengers will also note the new tablet-like 8’’ touchscreen in the centre of the instrument panel, which has been improved over the current in car infotainment system. New interactive technology has increased responsiveness and made it simpler to use.

The next generation i-Cockpit® will also enjoy features including 3D navigation, available on both of the information screens, with real-time traffic information from Tom Tom Traffic. Connected to voice recognition and commands enables hands-free device control, with useful features like automatic text message management reading, drafting and sending messages hands free. The central screen also features Apple CarPlay™, Mirrorlink® and Android Auto technologies.

All of the new technology and features are set in a new centre console, which has been designed to be elegant yet practical. Indeed, all driver and passenger senses will be engaged by the new i-Cockpit®.

Those sat behind the new streamlined interior will note the lack of buttons, choice of high-grade materials and premium build quality. The result is improved driving pleasure, agility and driver concentration.

The design is visually appealing, with the experience intensified through lighting and an inner chromatic atmosphere as well as the digital elements on both of the infotainment screens. To the touch, occupants will also notice the seats offering multipoint massages, the enhanced build quality of the dashboard and high quality material choices that surround them.

Accompanying the visual and tactile element, musical atmospheric settings provide an audible experience like no other, while the inbuilt fragrance diffuser provides the final sensory stimulation for occupants.

Almost all of these senses can be tailored to occupant taste, with two atmospheric settings offered as standard; ‘Boost’, for dynamic driving, and ‘Relax’, for a calmer driving experience. Both settings are completely customisable, making it possible to make on-board experiences of drivers and passengers unique, engaging and unforgettable all thanks to Peugeot’s new i-Cockpit®.

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