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SEAT LAUNCHES UK CROWD-SOURCING COMPETITION FOR NEW ATECA SUV 'FIRST EDITION'

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SEAT LAUNCHES UK CROWD-SOURCING COMPETITION FOR NEW ATECA SUV

To coincide with the launch of Ateca, its first SUV, SEAT UK is launching a new crowd-sourcing competition, 'Decided by you', which will see the British public help refine the look and specification of a special edition of its eagerly-awaited latest model.

Brits have one of the largest appetites for SUVs in Europe, not to mention their own inimitable sense of style. So, with such discerning taste in mind, the Barcelona-based brand is seeking to tap into the British psyche to create an SUV which will slot seamlessly into today’s hectic lifestyles.

The competition, at https://yourseatateca.seat.co.uk/firstedition, is open now until 22 April 2016, and will see users define the style and substance of the Ateca ‘First Edition’, based on what type of person they are and the life they lead. The online competition will automatically show seven questions, each with two possible answers. Based on the data it uncovers, and the 192 possible outcomes, the portal will generate a profile of that person’s character and an Ateca to suit their lifestyle needs. Whether they are an extrovert who would appreciate the finer details of bi-colour alloy wheels and tinted windows, or, a techie who would love the car’s Full Link, Top View Camera , Park Assist and electric tailgate features, the possibilities with SEAT’s first SUV are lengthy.

The data collected during the campaign will help inform SEAT on the exterior styling and equipment list of the eventual UK only Ateca ‘First Edition’. Revealed  and available to order on 1 May, together with full pricing and specification for the rest of the range, the first cars will be in UK showrooms from September.

The competition winner will receive a holiday for a family of four worth around £3,000, to beautiful Barcelona, SEAT’s home city. Full terms and conditions are available on the competition homepage, while the official hashtag is #yourSEATAteca.

VAUXHALL REVEALS NEW INSIGNIA GSI AHEAD OF FRANKFURT DEBUT

VAUXHALL REVEALS NEW INSIGNIA GSI AHEAD OF FRANKFURT DE...

Posted on: 21st Jul 2017

With its debut set for the 2017 Frankfurt Motor Show, Vauxhall has released first pics of the all-new Insignia GSi, which will deliver high levels of performance through all-wheel drive, a new chassis and Brembo brakes, and will be powered by a refined 2.0-litre turbo petrol engine.

MOTOR TRADER AWARDS 2017 - SUZUKI NAMED AS CARMAKER OF THE YEAR

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Posted on: 21st Jul 2017

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CHARISMATIC BY DESIGN: THE ALL-NEW HYUNDAI i30 FASTBACK

CHARISMATIC BY DESIGN: THE ALL-NEW HYUNDAI i30 FASTBACK...

Posted on: 21st Jul 2017

After introducing the Hyundai i30 in March 2017 and the i30 Tourer this month, Hyundai Motor has unveiled the i30 Fastback - the latest addition to the i30 range, available by the beginning of next year. The new body type reflects Hyundai's design language while giving it a sophisticated twist with an elegant character.

KIA RIO NOW HAS A BEATING PULSE

KIA RIO NOW HAS A BEATING PULSE

Posted on: 21st Jul 2017

The new Kia Rio, launched just a few months ago, is now setting Pulses racing faster with the introduction of a special Limited Edition model. The Rio Pulse enters the line-up between the mid-grade 2 and high-grade 3 versions and costs £14,595 on the road. The price includes either Clear White or Midnight Black paint as standard, this is a...