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60yrs since SEAT's first ever car rolled off the...

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60yrs since SEAT

60 years since SEAT's first ever car rolled off the production line.

  • Today marks 60 years since the first SEAT car, a 1400, was produced
  • SEAT 1400 saloon became an instant hit, with 10,000 orders after its debut
  • 98,000 1400 models were produced over a decade
  • SEAT has gone on to produce 16,000,000 vehicles and counting

Today is a very special day for SEAT: exactly 60 years ago to the day, the company's first car rolled off the production line at its Zona Franca factory in Barcelona. That car was the SEAT 1400, an elegant and luxurious saloon designed in the spirit of the most popular American sedans of the '50s.

SEAT ANNOUNCES IT WILL BE THE FIRST AUTOMOTIVE BRAND IN EUROPE TO INTEGRATE AMAZON ALEXA IN ITS VEHICLES

SEAT ANNOUNCES IT WILL BE THE FIRST AUTOMOTIVE BRAND IN...

Posted on: 14th Sep 2017

SEAT will be the first car brand in Europe to integrate Amazon's Alexa voice service into its vehicles. The announcement has been made by the Spanish carmaker in the framework of the Frankfurt Motor Show. The Alexa service will be available at the end of this year in the SEAT Leon and Ateca models, and in the Ibiza, Arona and its new large SUV...

THE NEW SEAT ARONA: MODERN URBAN CHARACTER

THE NEW SEAT ARONA: MODERN URBAN CHARACTER

Posted on: 16th Aug 2017

The New SEAT Arona is here, and just like the New Ibiza, is making its first appearance during a media event in Barcelona, in front of 250 international journalists. The New SEAT Arona will make its public debut at the Frankfurt International Motor Show in September.

SEAT ATECA COMPLETES A STUNNING FIRST YEAR OF AWARDS WITH CAR DEALER POWER CAR OF THE YEAR TITLE

SEAT ATECA COMPLETES A STUNNING FIRST YEAR OF AWARDS WI...

Posted on: 13th Jul 2017

One year on from claiming its first major UK award, the SEAT Ateca's winning ways show no sign of slowing, after it drove away with the accolade of Car Dealer magazine's Car of the Year. Appropriately, the award was announced tonight at a stylish ceremony in the striking surroundings of the Spinnaker Tower in Portsmouth.

ALL-NEW IBIZA LEADS SUCCESS FOR SEAT AT AUTO EXPRESS NEW CAR AWARDS

ALL-NEW IBIZA LEADS SUCCESS FOR SEAT AT AUTO EXPRESS NE...

Posted on: 29th Jun 2017

The All-new SEAT Ibiza has landed its first major UK award, weeks before it even arrives on our shores, after being named Best Supermini at the 2017 Auto Express New Car Awards, announced at a ceremony this evening. It's a tremendous accomplishment for the super-stylish new model, asserting its market-leading potential and huge customer ap...