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SEAT ATECA COMPLETES A STUNNING FIRST YEAR OF AWARDS WITH CAR DEALER POWER CAR OF THE YEAR TITLE

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SEAT ATECA COMPLETES A STUNNING FIRST YEAR OF AWARDS WITH CAR DEALER POWER CAR OF THE YEAR TITLE

One year on from claiming its first major UK award, the SEAT Ateca's winning ways show no sign of slowing, after it drove away with the accolade of Car Dealer magazine's Car of the Year. Appropriately, the award was announced tonight at a stylish ceremony in the striking surroundings of the Spinnaker Tower in Portsmouth.

Success in the Car Dealer Power Awards adds another dimension to the Ateca’s all-round appeal, as it is based entirely on the opinions of the people working in Britain’s car dealerships, across all brand franchises. Making the award to the Ateca, James Baggott, Car Dealer’s Editor, pointed out that SEAT’s first SUV clinched the title thanks to a healthy haul of votes from dealers representing rival manufacturers.

He said: “A stylish new SUV, the Ateca has been billed as a combination of distinctive design, driving fun, urban versatility and compelling utility. And it has done wonders to raise awareness of SEAT, which brought it to market. In double-quick time the Ateca has established itself as a firm favourite among the motoring media, UK car buyers and, of course, dealers who represent the brand.”

Accepting the award, Richard Harrison, SEAT UK Director, said: “We knew the Ateca had great potential to succeed and the impact which it has had in the UK has surpassed even our own ambitious aspirations. The Car Dealer Power award is particularly valued as it demonstrates respect and appreciation from within the auto retail industry – across all brands, not just from those who work in our own SEAT dealerships.

“It has been an incredible first year for our first SUV, generating a terrific momentum behind our brand that we aim to sustain with this month’s launch of the All-new Ibiza and the introduction of the Arona, our new compact crossover – revealed only last week in Barcelona and set to arrive in showrooms later this year.”

NEW SEAT IBIZA NAMED "BEST FIRST CAR" IN PARKERS NEW CAR AWARDS 2018

NEW SEAT IBIZA NAMED "BEST FIRST CAR" IN PARK...

Posted on: 21st Sep 2017

The all-new SEAT Ibiza continues to storm the supermini segment, picking up the honour of "Best First Car" in the Parkers New Car Awards 2018, announced today. The stylish Spanish newcomer is fast emerging as the benchmark model in a fiercely competitive market, seeing off the new Ford Fiesta in Parkers' shortlist of cars that are id...

SEAT ANNOUNCES IT WILL BE THE FIRST AUTOMOTIVE BRAND IN EUROPE TO INTEGRATE AMAZON ALEXA IN ITS VEHICLES

SEAT ANNOUNCES IT WILL BE THE FIRST AUTOMOTIVE BRAND IN...

Posted on: 14th Sep 2017

SEAT will be the first car brand in Europe to integrate Amazon's Alexa voice service into its vehicles. The announcement has been made by the Spanish carmaker in the framework of the Frankfurt Motor Show. The Alexa service will be available at the end of this year in the SEAT Leon and Ateca models, and in the Ibiza, Arona and its new large SUV...

THE NEW SEAT ARONA: MODERN URBAN CHARACTER

THE NEW SEAT ARONA: MODERN URBAN CHARACTER

Posted on: 16th Aug 2017

The New SEAT Arona is here, and just like the New Ibiza, is making its first appearance during a media event in Barcelona, in front of 250 international journalists. The New SEAT Arona will make its public debut at the Frankfurt International Motor Show in September.

ALL-NEW IBIZA LEADS SUCCESS FOR SEAT AT AUTO EXPRESS NEW CAR AWARDS

ALL-NEW IBIZA LEADS SUCCESS FOR SEAT AT AUTO EXPRESS NE...

Posted on: 29th Jun 2017

The All-new SEAT Ibiza has landed its first major UK award, weeks before it even arrives on our shores, after being named Best Supermini at the 2017 Auto Express New Car Awards, announced at a ceremony this evening. It's a tremendous accomplishment for the super-stylish new model, asserting its market-leading potential and huge customer ap...