Brits have one of the largest appetites for SUVs in Europe, not to mention their own inimitable sense of style. So, with such discerning taste in mind, the Barcelona-based brand is seeking to tap into the British psyche to create an SUV which will slot seamlessly into today’s hectic lifestyles.
The competition, at https://yourseatateca.seat.co.uk/firstedition, is open now until 22 April 2016, and will see users define the style and substance of the Ateca ‘First Edition’, based on what type of person they are and the life they lead. The online competition will automatically show seven questions, each with two possible answers. Based on the data it uncovers, and the 192 possible outcomes, the portal will generate a profile of that person’s character and an Ateca to suit their lifestyle needs. Whether they are an extrovert who would appreciate the finer details of bi-colour alloy wheels and tinted windows, or, a techie who would love the car’s Full Link, Top View Camera , Park Assist and electric tailgate features, the possibilities with SEAT’s first SUV are lengthy.
The data collected during the campaign will help inform SEAT on the exterior styling and equipment list of the eventual UK only Ateca ‘First Edition’. Revealed and available to order on 1 May, together with full pricing and specification for the rest of the range, the first cars will be in UK showrooms from September.
The competition winner will receive a holiday for a family of four worth around £3,000, to beautiful Barcelona, SEAT’s home city. Full terms and conditions are available on the competition homepage, while the official hashtag is #yourSEATAteca.