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SEAT LAUNCHES UK CROWD-SOURCING COMPETITION FOR NEW ATECA SUV 'FIRST EDITION'

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SEAT LAUNCHES UK CROWD-SOURCING COMPETITION FOR NEW ATECA SUV

To coincide with the launch of Ateca, its first SUV, SEAT UK is launching a new crowd-sourcing competition, 'Decided by you', which will see the British public help refine the look and specification of a special edition of its eagerly-awaited latest model.

Brits have one of the largest appetites for SUVs in Europe, not to mention their own inimitable sense of style. So, with such discerning taste in mind, the Barcelona-based brand is seeking to tap into the British psyche to create an SUV which will slot seamlessly into today’s hectic lifestyles.

The competition, at https://yourseatateca.seat.co.uk/firstedition, is open now until 22 April 2016, and will see users define the style and substance of the Ateca ‘First Edition’, based on what type of person they are and the life they lead. The online competition will automatically show seven questions, each with two possible answers. Based on the data it uncovers, and the 192 possible outcomes, the portal will generate a profile of that person’s character and an Ateca to suit their lifestyle needs. Whether they are an extrovert who would appreciate the finer details of bi-colour alloy wheels and tinted windows, or, a techie who would love the car’s Full Link, Top View Camera , Park Assist and electric tailgate features, the possibilities with SEAT’s first SUV are lengthy.

The data collected during the campaign will help inform SEAT on the exterior styling and equipment list of the eventual UK only Ateca ‘First Edition’. Revealed  and available to order on 1 May, together with full pricing and specification for the rest of the range, the first cars will be in UK showrooms from September.

The competition winner will receive a holiday for a family of four worth around £3,000, to beautiful Barcelona, SEAT’s home city. Full terms and conditions are available on the competition homepage, while the official hashtag is #yourSEATAteca.

SEAT LAUNCHES SPORTY FR ON HIGH-SELLING ATECA

SEAT LAUNCHES SPORTY FR ON HIGH-SELLING ATECA

Posted on: 5th Apr 2017

Fun at the wheel, luxury and refinement, combined with a stylish and sporty character - SEAT has unveiled the Ateca FR. The latest addition to the brand's high-selling SUV range will take to the stage at the Barcelona International Motor Show, AUTOMOBILE BARCELONA, from the 11th to 21st May 2017.

SEAT WILL STRENGTHEN ITS SUV OFFENSIVE WITH A THIRD MODEL

SEAT WILL STRENGTHEN ITS SUV OFFENSIVE WITH A THIRD MOD...

Posted on: 28th Mar 2017

SEAT's model line-up keeps getting bigger. The carmaker will reinforce the product offensive that began with the Ateca with the launch of a third SUV, which will become the flagship model of SEAT. This new SUV will be positioned one segment above the successful Ateca, feature 5 and 7-seater versions, and will reach dealerships in 2018.

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

Posted on: 22nd Mar 2017

The SEAT Ateca has added another honour to its trophy cabinet, after being named Best Mid-size SUV at the 2017 Fleet News Awards, held at London's Grosvenor House Hotel last night. Recognising class-leaders from all corners of the fleet sector, the Fleet News Awards has become a key fixture for the industry and is now in its 29th year.

DAMON

DAMON'S DESERVED SUCCESS

Posted on: 8th Mar 2017

The 10th National Apprenticeship Week (NAW 2017) - which celebrates Apprenticeships across all industries and all levels - runs from 6th to 10th March and this year the theme is 'ladder of opportunity.' This then would seem the perfect time to announce that Damon Powsey, an Apprentice working at WJ King's Vauxhall Dartford branch, wa...