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SEAT reveals world's first fabric car constructed from lace

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SEAT reveals world

Full size lace replica of SEAT's Mii by MANGO city car SEAT, the Spanish design-led car brand, today unveiled the world's first fabric car, constructed entirely of lace, with jewel trim embellishment. Celebrating the UK availability of its SEAT Mii by MANGO city car, the fashion-inspired full size replica was designed and constructed in London over a period of three days. The making of the world's first fabric car, in numbers:

• 3 day build in London based studio
• 45 metres of nude coloured cotton lace
• 25 kilos of resin to set the lace
• 10 metres of black cotton lace to build four 3D alloy wheels
• 70 metres of lace trimming with jewel embellishment
• 8 strong specialist team, led by hot design talent, Ashley Joiner

"This is SEAT's first fashion collaboration and what better way to celebrate our partnership with MANGO, than to create the world's first fabric car. The Mii by MANGO city car provides the most stylish way to travel and shop and we're delighted to have incorporated these values into such a creative and innovative project," said Chris Stevens, Head of Marketing, SEAT UK.

Ashley Joiner, a creative director and graduate of Central Saint Martins, was brought on board to manage the project, from conception through to delivery. He said: "Lace is one of the hottest fashion trends right now, so it made sense to use lace as the primary material for the SEAT Mii by MANGO, a fashion-inspired city car. I'm absolutely thrilled to be part of this project, which combines my film and design experience."

The SEAT Mii by MANGO is a special edition, eye-catching city car available exclusively in either nude or black, in three- or five-door form, with a contrasting interior including Alcantara upholstery. Boasting atom grey door mirrors, stylish 15" alloy wheels, chrome door strips and a spacious boot, the flagship Mii is the ideal fashion accessory, from catwalk to high street.

The SEAT Mii by MANGO is available now, priced from £10,995 on the road. Please visit: www.seat.co.uk for more information.

THE 5TH GENERATION, ON THE MOVE

THE 5TH GENERATION, ON THE MOVE

Posted on: 25th Apr 2017

"When you drive the new SEAT Ibiza it feels like you're at the wheel of a high end model". This is how SEAT Technical Centre engineer Thomas Schauer sums up his experience of driving this iconic model for the first time. Schauer reveals the keys to the increase in quality that can be found on the fifth generation Ibiza.

SEAT LAUNCHES SPORTY FR ON HIGH-SELLING ATECA

SEAT LAUNCHES SPORTY FR ON HIGH-SELLING ATECA

Posted on: 5th Apr 2017

Fun at the wheel, luxury and refinement, combined with a stylish and sporty character - SEAT has unveiled the Ateca FR. The latest addition to the brand's high-selling SUV range will take to the stage at the Barcelona International Motor Show, AUTOMOBILE BARCELONA, from the 11th to 21st May 2017.

SEAT WILL STRENGTHEN ITS SUV OFFENSIVE WITH A THIRD MODEL

SEAT WILL STRENGTHEN ITS SUV OFFENSIVE WITH A THIRD MOD...

Posted on: 28th Mar 2017

SEAT's model line-up keeps getting bigger. The carmaker will reinforce the product offensive that began with the Ateca with the launch of a third SUV, which will become the flagship model of SEAT. This new SUV will be positioned one segment above the successful Ateca, feature 5 and 7-seater versions, and will reach dealerships in 2018.

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

Posted on: 22nd Mar 2017

The SEAT Ateca has added another honour to its trophy cabinet, after being named Best Mid-size SUV at the 2017 Fleet News Awards, held at London's Grosvenor House Hotel last night. Recognising class-leaders from all corners of the fleet sector, the Fleet News Awards has become a key fixture for the industry and is now in its 29th year.