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SEAT UK CONFIRMS PRICING AND SPECIFICATION FOR ATECA 'FIRST EDITION'

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SEAT UK CONFIRMS PRICING AND SPECIFICATION FOR ATECA

Following the huge success of its latest UK marketing initiative to tap into the British psyche and discover the perfect recipe for a compact SUV, SEAT is now able to confirm pricing and specification for its new Ateca First Edition.

Created purely as a one-off launch trim level, exclusivity for the extremely well-specified and striking First Edition is assured, with just 200 examples destined for UK retail buyers.

SEAT has taken its time with its first-ever SUV, to create what it believes is the best car of its ilk to live with everyday. So, in an effort to match Ateca to the needs of British buyers as closely as possible, it ran an online ‘lifestyle configurator’ on its website, to seek crowd-sourced information upon which to base an ideal specification.

Smashing its internal forecasts and no doubt testament to the growing buzz surrounding Ateca, over the course of six weeks  close to 13,000 Brits took part in the competition, which included a top prize of an all-expenses paid family trip to Barcelona, SEAT’s home city.

Responding to a series of seven questions about their lifestyles and character, with 192 possible outcomes, the online system then generated an Ateca version to suit their specific needs. The most popular proved to be ‘Horizon Chaser’. Translating it into a UK production car has led to the following items of standard equipment being included: 18-inch bi-colour alloy wheels, satellite-navigation system with an eight-inch touchscreen, Keyless entry (KESSY), electric tailgate with virtual pedal, rear parking sensors with rear view camera, dark-tinted rear windows, black roof rails and window surrounds.

Slotting into the Ateca range above SE and below the flagship XCELLENCE, the high-spec new First Edition offers more than £3,500 of additional equipment over the former, saving customers over £1,100.   

The First Edition is available in two engines,1.0 TSI 115PS and 1.6 TDI 115 PS,  and is competitively priced at £21,995 and £24,305 respectively. It comes in a choice of three colours, Nevada White, Rodium Grey and Samoa Orange.

Priced from £17,990, the eagerly-awaited Ateca range will be available to pre-order from 1st June 2016, ahead of official showroom launch on 9th September.

THE 5TH GENERATION, ON THE MOVE

THE 5TH GENERATION, ON THE MOVE

Posted on: 25th Apr 2017

"When you drive the new SEAT Ibiza it feels like you're at the wheel of a high end model". This is how SEAT Technical Centre engineer Thomas Schauer sums up his experience of driving this iconic model for the first time. Schauer reveals the keys to the increase in quality that can be found on the fifth generation Ibiza.

SEAT LAUNCHES SPORTY FR ON HIGH-SELLING ATECA

SEAT LAUNCHES SPORTY FR ON HIGH-SELLING ATECA

Posted on: 5th Apr 2017

Fun at the wheel, luxury and refinement, combined with a stylish and sporty character - SEAT has unveiled the Ateca FR. The latest addition to the brand's high-selling SUV range will take to the stage at the Barcelona International Motor Show, AUTOMOBILE BARCELONA, from the 11th to 21st May 2017.

SEAT WILL STRENGTHEN ITS SUV OFFENSIVE WITH A THIRD MODEL

SEAT WILL STRENGTHEN ITS SUV OFFENSIVE WITH A THIRD MOD...

Posted on: 28th Mar 2017

SEAT's model line-up keeps getting bigger. The carmaker will reinforce the product offensive that began with the Ateca with the launch of a third SUV, which will become the flagship model of SEAT. This new SUV will be positioned one segment above the successful Ateca, feature 5 and 7-seater versions, and will reach dealerships in 2018.

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

Posted on: 22nd Mar 2017

The SEAT Ateca has added another honour to its trophy cabinet, after being named Best Mid-size SUV at the 2017 Fleet News Awards, held at London's Grosvenor House Hotel last night. Recognising class-leaders from all corners of the fleet sector, the Fleet News Awards has become a key fixture for the industry and is now in its 29th year.