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On February 22, 2018, SEAT announced the launch of CUPRA, a new sports car brand with its own identity. The announcement was made during an exclusive event at a special location in Terramar (located on the outskirts of Barcelona). The CUPRA Brand took this opportunity to also
reveal its first model, 
the CUPRA Ateca.

CUPRA has always been SEAT’s ultimate expression of sportiness. Today, it finally stands as an entity of its own. Simply put, it is a new brand created to develop models alongside SEAT with the aim to grow independently. This means it will have a dedicated space at select dealerships across Europe.

CUPRA stands for uniqueness, sophistication and performance. For those who need to #CreateThePath.

Digging deeper into the brand, it is built on four fundamental pillars. Garage, focusing on sportive street cars and exclusive accessories. Racing, the division that will look after competition cars. Lifestyle, for partnerships and collaborations. And Experiences, a community that will bring together future customers.

The new sports car brand’s logo brings together different elements from the different worlds of passion, craft, lifestyle and racing, making it a dynamic and fresh design that is unmistakably CUPRA. The logo is a symbol of the new brand bringing the future to drivers today, offering a contemporary vision of technology, style and functionality, all in one sleek sports car.

In terms of structure, CUPRA will be part of SEAT the same way as other wholly-owned companies, such as SEAT Metropolis:Lab Barcelona. Through this arrangement, the plan is to diversify business and develop successful new models in order to strengthen the company as a whole. Moreover, the new firm will take over the entire motorsport and racing division, an area that until now was handled by SEAT Sport.

 Born and built with strong partnerships.

In order to transmit its commitment to craft, passion, high-quality and individualisation, CUPRA has partnered with small studios and workshops, such as L.G.R., TRAKATAN and FABIKE to develop exclusive and limited-edition products. The new car firm is also collaborating with DAINESE, NINCO and other brands to support and share its passion for racing, technology and innovation.

Overview of the CUPRA Ateca.

The CUPRA Ateca is a unique model in its segment: the precision and sportiness combined with everyday life.

As an SUV, the CUPRA Ateca is a unique model in its segment, no longer offered by premium brands only. That said, it brings a balance that not many models can claim: the precision and sportiness combined with ease of use for everyday life. Overall, the CUPRA Ateca is an elegant and dynamic car with a spacious interior, including a large boot, 300HP, 4Drive and a new 7-speed DSG gearbox.

CUPRA, racing, and future projects.

The CUPRA TCR will be the brand’s first racing car. It will officially compete in the TCR series in the 2018 season.

Furthermore, the brand has carried out design exercises on the CUPRA Ibiza and the CUPRA Arona. This helped showcase the potential of this exciting world. At this point, no new models have been confirmed yet as part of the range. Stay tuned for the next big reveal!

For full details on the all-new Ateca Cupra, contact WJ King SEAT today, in showrooms NOW and available to test drive!

A £99 inc. VAT admin fee (security checks and fuel) will be added to all vehicle purchases, this includes £20 worth of fuel. Telephone calls may be recorded for training purposes. E&OE.

*Fees are already accounted for within the payments displayed and are also included within the total amount payable.

Authorised and Regulated by the Financial Conduct Authority Registration No 308921. Finance Subject to status. Other offers may be available but cannot be used in conjunction with this offer. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. We are only able to offer finance products from these providers. Postal Address: 70/88 Park View Road, Welling, Kent, DA16 1SF.

Finance Providers - Blackhorse Finance, GMAC UK Limited (Vauxhall Finance), Hyundai Capital (Hyundai & KIA), Peugeot Financial Services, Volkswagen Financial Services (SEAT Finance), Barclays Partner Finance, Alphera Financial Services, Evolution Funding, Northridge Finance, Startline Motor Finance, Santander Consumer Finance.