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SEAT LAUNCHES SPORTY FR ON HIGH-SELLING ATECA

Fun at the wheel, luxury and refinement, combined with a stylish and sporty character - SEAT has unveiled the Ateca FR. The latest addition to the brand's high-selling SUV range will take to the stage at the Barcelona International Motor Show, AUTOMOBILE BARCELONA, from the 11th to 21st May 2017.

The Spanish manufacturer is in the midst of its largest ever product offensive, which has also seen the launch of the Ateca itself, New Leon and All-New Ibiza and soon, in the second half of the year, the new crossover, Arona.

The sporty FR trim has been added to the current UK Ateca range which consists of S, SE and SE Technology, and will sit just below the halo XCELLENCE versions. Since its launch, SEAT has sold more than 40,000 units of the smash-hit Ateca worldwide. This model, alongside the success of the Leon, Alhambra and Ibiza, contributed to SEAT achieving an operating profit of 143 million euros in 2016, the highest in the company’s history, and to finishing the year with its fourth consecutive annual sales increase. 

The Ateca FR adds yet another level of excitement to our first SUV. The agile and precise handling of Ateca is reinforced with a touch of dynamism and fun at the wheel, with the FR trim adding for example Dynamic Chassis Control and progressive steering” commented Dr. Matthias Rabe, Vice-President of R&D at SEAT. “It’s a sportiness that adds to all the technology the Ateca has onboard.”

The Ateca FR stands out through exclusive 18-inch ‘Performance’ alloy wheels (19-inch machined optional), combined with body coloured wheelarches and side skirts that come with an aluminium moulding running along the lower section of the doors. The rear window is framed by black spoilers, with the rear spoiler matching the car’s bodywork colour. The rear bumpers are also exclusively designed for the FR and also come in the same hue as the bodywork. Typical FR logos also appear front and rear, plus, roof rails and window frames in black. Up close, the grille comes in gloss black, while its LED front fog lights have also received an exclusive FR design treatment.

Inside, the aluminium door strips complete with FR logo are immediately noticeable as soon as the front doors are opened. The logo can also be found on the multi-function, leather sports steering wheel covered, with gloss black insert. Sporty cabin touches come by way of standard sports seats in Alcantara® (leather is optionl) and the aluminium pedals. Red stitching on the steering wheel, seats and gear lever gaiter, enhance the sporty character of the SEAT Ateca FR still further. At the same time, there are elegant details in black that give a luxurious touch to the interior, such as the roof and interior door mouldings, which also come with an exclusive FR finish.

The FR trim level will comprise a range of EU6 petrol and diesel engines, ranging in power from 150PS to 190PS, including a new 2.0 TSI 190 unit. A range of manual and DSG-auto transmissions feature. Four-wheel-drive will be available on both 2.0 TDI engines, plus, the new 2.0 TSI. DCC (Dynamic Chassis Control) and progressive steering will also be available.

UK pricing and specification for the Ateca FR line-up will be confirmed closer to launch this summer.

SEAT WILL STRENGTHEN ITS SUV OFFENSIVE WITH A THIRD MODEL

SEAT WILL STRENGTHEN ITS SUV OFFENSIVE WITH A THIRD MOD...

Posted on: 28th Mar 2017

SEAT's model line-up keeps getting bigger. The carmaker will reinforce the product offensive that began with the Ateca with the launch of a third SUV, which will become the flagship model of SEAT. This new SUV will be positioned one segment above the successful Ateca, feature 5 and 7-seater versions, and will reach dealerships in 2018.

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

SEAT ATECA NAMED BEST MID-SIZE SUV AT FLEET NEWS AWARDS

Posted on: 22nd Mar 2017

The SEAT Ateca has added another honour to its trophy cabinet, after being named Best Mid-size SUV at the 2017 Fleet News Awards, held at London's Grosvenor House Hotel last night. Recognising class-leaders from all corners of the fleet sector, the Fleet News Awards has become a key fixture for the industry and is now in its 29th year.

DAMON

DAMON'S DESERVED SUCCESS

Posted on: 8th Mar 2017

The 10th National Apprenticeship Week (NAW 2017) - which celebrates Apprenticeships across all industries and all levels - runs from 6th to 10th March and this year the theme is 'ladder of opportunity.' This then would seem the perfect time to announce that Damon Powsey, an Apprentice working at WJ King's Vauxhall Dartford branch, wa...

ALL-NEW SEAT IBIZA TO MAKE ITS WORLD DEBUT AT 2017 GENEVA MOTOR SHOW

ALL-NEW SEAT IBIZA TO MAKE ITS WORLD DEBUT AT 2017 GENE...

Posted on: 2nd Mar 2017

The Geneva Motor Show is always a great occasion for thecar industry, and this year's will be a very special one for SEAT. Because above all, the fifth-generation of the All-New SEAT Ibiza, the Spanish brand's historic best-seller,with more than 5.4 million units sold, willbe making its world debut."SEAT is in a phase of consolidatio...

MEMORABLE EVENING FOR THE SEAT ATECA

MEMORABLE EVENING FOR THE SEAT ATECA

Posted on: 8th Feb 2017

The SEAT Ateca received its first international accolade in Lisbon yesterday with the AUTOBEST recognition of the car as "Best Buy Car of Europe in 2017".

SEAT CELEBRATES ATECA AND LEON SUCCESSES AT WHAT CAR? AWARDS 2017

SEAT CELEBRATES ATECA AND LEON SUCCESSES AT WHAT CAR? A...

Posted on: 25th Jan 2017

SEAT is kicking off 2017 in style after driving off with two accolades at the What Car? Awards 2017, 'Best Small SUV' for Ateca, plus, a 'Best Buy' victory for New Leon, one month ahead of the car even launching in UK showrooms.

SEAT ATECA CROWNED

SEAT ATECA CROWNED 'BEST BUY CAR OF EUROPE'

Posted on: 22nd Dec 2016

The Ateca has brought SEAT significant international acknowledgement as the 'Best Buy Car of Europe in 2017' at the AUTOBEST 2017 awards, one of the most prestigious on the continent.

SEAT ATECA NAMED "BEST FOR MODERN FAMILIES" IN TOP GEAR MAGAZINE

SEAT ATECA NAMED "BEST FOR MODERN FAMILIES" I...

Posted on: 14th Dec 2016

Judging by the latest issue of Top Gear magazine, the stylish SEAT Ateca, the brand's first foray into SUV territory, seems to be as adept at attracting plaudits, as it does British customers.

SEAT ALHAMBRA TRIUMPHS IN PROFESSIONAL DRIVER MAGAZINE

SEAT ALHAMBRA TRIUMPHS IN PROFESSIONAL DRIVER MAGAZINE&...

Posted on: 30th Nov 2016

Not unaccustomed to hauling in the odd award, SEAT's range-topping Alhambra has added to its ever-growing trophy cabinet with its latest trophy as MPV of the Year at Professional Driver magazine's Car of the Year awards.

SEAT UNVEILS NEW LEON - GREATER DESIGN, TECHNOLOGY AND FUNCTIONALITY

SEAT UNVEILS NEW LEON - GREATER DESIGN, TECHNOLOGY AND ...

Posted on: 2nd Nov 2016

SEAT is continuing its relentless product offensive with the unveiling of the New Leon, ahead of its launch in early 2017. The latest incarnation of the Barcelona-based brand's best-selling model already has a multi-award-winning recipe , blending key ingredients of comfort, technology and quality, with emotional design and driving pleasure. T...

WJ King support for The Fleet

WJ King support for The Fleet

Posted on: 28th Oct 2016

WJ King announce the renewal of its successful partnership with Ebbsfleet United FC of the Vanarama National League (South).

ATECA TESTED TO THE LIMIT

ATECA TESTED TO THE LIMIT

Posted on: 13th Oct 2016

A total of 50 engineers and 40 cars are ready to cover 25,000 kilometres and perform 80 tests in the desert region of southern Spain where daytime temperatures soar to 45°C in the shade. This is extreme summer testing, one of the world's most demanding performance exams for cars, a genuine boot camp that lasts three weeks. Today it's ...

THE MOST DEMANDING ATECA FOR THE MOST DEMANDING DRIVERS

THE MOST DEMANDING ATECA FOR THE MOST DEMANDING DRIVERS

Posted on: 28th Sep 2016

SEAT is set to present the Ateca X-Perience, together with a unique stand concept, bringing innovation to this year's Paris Motor Show. The Ateca X-Perience is a demonstration that SEAT can surpass any limit, with a different take on the conventional SUV. Normally, Ateca customers are urban, but this car has much more capacity to drive off-roa...

WJ King Bromley SEAT highly commended in CitNOW awards

WJ King Bromley SEAT highly commended in CitNOW awards

Posted on: 5th Aug 2016

WJ King Bromley SEAT has been highly commended in the annual CitNOW awards. The result came in the workshop video category for a video made by Jordan Williams, a Service Technician at the site.

SEAT ATECA SETS OFF ON EXTENSIVE UK ROAD TRIP

SEAT ATECA SETS OFF ON EXTENSIVE UK ROAD TRIP

Posted on: 20th Jul 2016

UK consumer interest in its new Ateca is already higher than for any other car in its history, so to boost it even further, SEAT is dispatching a fleet of its new SUV on a far-reaching tour.

SEAT ATECA ACHIEVES EURO NCAP FIVE-STAR RATING

SEAT ATECA ACHIEVES EURO NCAP FIVE-STAR RATING

Posted on: 28th Jun 2016

The SEAT Ateca has received the highest score in the Euro NCAP test programme. The first SUV in the history of the Spanish brand fully demonstrated the high level of safety it offers and was given five stars. The Ateca received an excellent classification in each of the categories included in the Euro NCAP tests, with particular emphasis on adult p...

SEAT ALHAMBRA HAULS IN TOW CAR AWARD

SEAT ALHAMBRA HAULS IN TOW CAR AWARD

Posted on: 23rd Jun 2016

The new SEAT Alhambra has pulled off another honour, being named Best MPV in the 2016 Tow Car Awards. It's a first title for the latest generation of the seven-seat Alhambra, introduced this spring, sustaining its impressive reputation for being the best all-round proposition on the market - a status reflected in more than a dozen independent ...

SEAT UK CONFIRMS PRICING AND SPECIFICATION FOR ATECA

SEAT UK CONFIRMS PRICING AND SPECIFICATION FOR ATECA &#...

Posted on: 1st Jun 2016

Following the huge success of its latest UK marketing initiative to tap into the British psyche and discover the perfect recipe for a compact SUV, SEAT is now able to confirm pricing and specification for its new Ateca First Edition.

SEAT LAUNCHES UK CROWD-SOURCING COMPETITION FOR NEW ATECA SUV

SEAT LAUNCHES UK CROWD-SOURCING COMPETITION FOR NEW ATE...

Posted on: 14th Apr 2016

To coincide with the launch of Ateca, its first SUV, SEAT UK is launching a new crowd-sourcing competition, 'Decided by you', which will see the British public help refine the look and specification of a special edition of its eagerly-awaited latest model.

SEAT ANNOUNCES UK PRICING AND SPECIFICATION FOR NEW-LOOK IBIZA CUPRA RANGE

SEAT ANNOUNCES UK PRICING AND SPECIFICATION FOR NEW-LOO...

Posted on: 17th Mar 2016

Twenty years on from the birth of its iconic CUPRA performance arm, which all started with an Ibiza, SEAT has confirmed UK pricing and specification for the latest version of its pocket rocket. Among several key changes for the New Ibiza CUPRA are a new two-tier range, plus a raft of technical enhancements including a new engine with even more powe...

SEAT UNVEILS

SEAT UNVEILS 'ATECA' - ITS FIRST SUV - STYLE,...

Posted on: 1st Mar 2016

Today, SEAT held the world premiere of its eagerly-awaited first SUV, Ateca, at the Geneva Motor Show. The new Ateca is a unique combination of distinctive design, dynamic driving fun, urban versatility and compelling utility. First-class connectivity, innovative assistance systems and highly efficient engines are among its technology highlights an...

SEAT LEON WINS BEST BUY COUPÉ (LESS THAN £25,000) AT WHAT CAR? AWARDS FOR THIRD TIME

SEAT LEON WINS BEST BUY COUPÉ (LESS THAN £...

Posted on: 19th Jan 2016

SEAT is kicking off 2016 in cava style, having picked up yet another highly coveted trophy at the annual What Car? Awards. At a suitably glitzy ceremony held at London's Grosvenor House Hotel tonight, SEAT's sleek three-door Leon fought off fierce competition from two rivals to land the Best Buy Coupé (less than £25,000) cate...

THE NEW SEAT IBIZA CUPRA - PURE PERFORMANCE, PURE DRIVING FUN

THE NEW SEAT IBIZA CUPRA - PURE PERFORMANCE, PURE DRIVI...

Posted on: 24th Nov 2015

The new Ibiza CUPRA shows the essence of the SEAT brand in its purest form - emotional design, outstanding performance and state-of-the-art technology, combined to create one of the most dynamic cars in the hot supermini class. With its compact format and excellent functionality, the Ibiza CUPRA is the perfect sports car for everyday use. The perfo...

SEAT reveals world

SEAT reveals world's first fabric car constructed ...

Posted on: 6th Nov 2014

Full size lace replica of SEAT's Mii by MANGO city car SEAT, the Spanish design-led car brand, today unveiled the world's first fabric car, constructed entirely of lace, with jewel trim embellishment. Celebrating the UK availability of its SEAT Mii by MANGO city car, the fashion-inspired full size replica was designed and constructed i...

SEAT celebrates its 5 millionth Ibiza

SEAT celebrates its 5 millionth Ibiza

Posted on: 15th Oct 2014

Paris Motor Show was the backdrop for 30th anniversary of SEAT's most iconic model. The first ever Ibiza was unveiled in 1984 at Paris Motor Show. SEAT's Martorell plant in Barcelona, Spain, is celebrating the production of the 5 millionth Ibiza. The Spanish Brand reached the milestone on the iconic model's 30th anniversary. Em...

SEAT unleashes CUPRA

SEAT unleashes CUPRA 'Sub8 Performance Pack'

Posted on: 17th Sep 2014

SEAT launches new 'Sub8 Performance Pack' for Leon CUPRA 280 at £2,025. Michelin Pilot Sport Cup 2 tyres available too for £460 - £540 less than rival Renault charges for the same option. Also new and available to order on CUPRA 280: two coloured exterior packs - Black-Line and White-Line for £500, plus CUPRA bucke

Fashion Mii

Fashion Mii

Posted on: 13th May 2014

SEAT's Mii by MANGO available to order now priced from £10,995