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Kia and the ECB shortlisted for prestigious Women's Sport Trust award

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Kia and the ECB shortlisted for prestigious Women

The Women's Sport Trust (WST) has today announced that the Kia Motors (UK) Ltd pioneering sponsorship deal as the official car of England women's cricket has made the three-strong final shortlist in the "Sponsorship of the Year" category for their inaugural #BeAGameChanger Awards.

The winner of the award will be determined by an online public vote, which is open from today (April 7) until Sunday April 19. 

Kia signed the deal with the ECB last year to become the first standalone sponsor of English women in cricket and the deal confirmed Kia's commitment to cricket following its relationship with Surrey County Cricket Club under which the club's iconic home ground became The Kia Oval.

Mark Hopkins, Marketing Director at Kia said: "Women are at the very heart of car-buying and they are vitally important customers and influencers for us. So becoming involved with the England Women's team made so much sense.

"It is wonderful for our ground-breaking relationship to be recognised in this way by the Women's Sport Trust and it would be an honour to win it!" he added.

ECB's Head of England Women's Cricket, Clare Connor, said: "The last 18 months have been hugely exciting for the development of women's cricket in England.  Alongside professional contracts being introduced for England's women players, the sponsorship agreement signed with Kia last July is at the forefront of a period of real growth and change for the game, both in this country and internationally. 

"The partnership with Kia in particular represents a significant breakthrough for both women's cricket and women's sport as a whole, as it demonstrates the commercial credibility and viability of the women's game.  Major global brands want to be associated with winners, and it is fantastic that the team's outstanding performances on the field and growing media profile resulted in the standalone Kia sponsorship deal," she commented.

To vote for Kia's partnership with the England women's cricket team to win the Women's Sport Trust #BeAGameChanger Awards' "Sponsorship of the Year", please visit

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