When posed with the challenge - can you walk to Seoul, South Korea in 14 weeks? 116 staff at Kia Motors UK head office immediately said yes! Armed with pedometers every step was counted in the walk to Seoul.
As a further incentive the company agreed to pay £1 for every mile walked in those 14 weeks. In total 39,397 miles - that's 79,618,377 steps - were counted, which resulted in Kia donating £40,000 to its local charity - Walton Charity.