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Premium and stylish all-new Kia Optima on sale

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Premium and stylish all-new Kia Optima on sale

Sleeker, plusher, loaded with class-leading technologies, more refined yet more engaging to drive and up to 25 per cent more fuel-efficien... the list of superlatives for the all-new Kia Optima is almost never-ending. The all-new Optima, Kia's contender in the all-important UK fleet and business saloon market, goes on sale today priced from £21,495.

Four versions are available, all powered by an upgraded EU6 version  of Kia's efficient 1.7-litre CRDi turbodiesel engine, now paired with  either a six-speed manual or a new seven-speed (7DCT) dual-clutch auto  transmission.

Fully connected to enhance comfort, convenience and safety

The all-new Optima is the first car in its class with a wireless  charger for mobile devices, located in the base of the centre console.

The Optima is also available with a 360-degree Around View Monitor  which, through four strategically mounted cameras, gives the driver a  bird's-eye view when manoeuvring, while a Smart Park Assist System  automatically steers the car in and out of parallel or perpendicular  parking slots.

There is the option of Autonomous Emergency Braking and Bi-Xenon  Dynamic Bending Headlights, which sweep the road in line with steering  wheel movements, plus High Beam Assist to switch the lamps between full  and dipped beam automatically.

Lane Keep Assist, Speed Limit Information Function, Blind Spot  Detection and Rear Cross Traffic Alert, which warns drivers about to  pull out of a perpendicular parking space into the path of a vehicle  approaching from the side, are also available.

Up to 25 per cent lower CO2 emissions with improved economy

The Optima's 1.7-litre CRDi turbodiesel engine now develops an  improved 139bhp and increased torque of 340Nm, starting at a lower  1,750rpm. This represents increases of 5bhp and 15Nm over the previous  version. The engine meets EU6 emissions regulations and delivers  outstanding performance for its capacity with effortless driveability.  It was engineered at Kia’s European research and development centre in  Germany.

With the Idle Stop & Go (ISG) engine stop/start system as standard, CO2 emissions of manual models are 14 per cent lower at 110g/km, while fuel economy improves to a highly impressive 67.3mpg. An even bigger  improvement is apparent with the new 7DCT dual-clutch auto gearbox,  which replaces the previous six-speed torque converter unit. Emissions  tumble by 25 per cent, to 116g/km, while fuel economy is now 64.2mpg.

As a result, benefit-in-kind taxation in manuals falls by three tax  bands, while for the 7DCT the reduction is an even more dramatic 42g/km  and eight tax bands. Meanwhile, with fuel consumption improved by almost 10mpg for manual models and more than 17mpg for the 7DCT automatics,  fleet running costs will be dramatically lower – an attractive  proposition for fleet customers.

For private owners there are significant benefits, too. The standard  rate of Vehicle Excise Duty, or road tax, falls by £90 per year with  manual versions and by £150 with the 7DCT after the initial registration payment.  

The seven-speed (7DCT) dual-clutch auto transmission was developed  in-house at Kia's research and development centre in Korea with the aim  of delivering the comfort and smoothness of a torque converter  transmission in automatic mode with the sportiness of a manual when the  driver chooses to take control of gearchanging via the steering  wheel-mounted paddle shifters.

A plug-in hybrid (PHEV) Optima, offering a commuter-friendly  all-electric drive range with even lower emissions and greater taxation  advantages, will be added later in 2016.

And it will not stop there. Kia has already announced that it plans  to offer sporty GT-Line and GT versions later in 2016, while the  SPORTSPACE concept from the 2015 Geneva Motor Show hints at an estate  version to come – another first for the company.

Sharper appearance and greater cabin quality

Kia has taken an evolutionary approach to the all-new Optima's  exterior design, maintaining the identity of a car which still looks as  smart today as it did when launched, while introducing greater modernity and boldness.

The all-new Optima has an even greater road presence thanks to a 10mm increase in wheelbase and overall length, a similar increase in height  and a 25mm wider body. At the same time, sharper body lines and greater  surface detailing make the all-new Optima stand out from the crowd even  more. 

The increase in overall length to 4,855mm creates space for an even  more swept-back and dynamic side profile. A shoulder line extending all  the way from the front light units creates a clean, straight link from  front and rear. The door panels are deeply sculpted and curve into  slightly extended side sills.

The car’s athletic appearance is reinforced at the rear, where a  rising boot lid and an expansive rear bumper flow into a diffuser  section which houses the chrome-tipped oval exhaust tailpipe.

The new body is more aerodynamically efficient as well as more  stylish, reducing the drag co-efficient (Cd) from 0.3 to 0.29. Each tiny improvement in Cd has a significant impact on fuel economy,  particularly at higher speeds.

The all-new Optima has a more modern interior layout with a  horizontal dash structure and far higher-quality materials. The dash is  now angled at 8.5 degrees towards the driver. The standard central 7.0-  or 8.0-inch navigation touch-screen is set at exactly the same height as the instruments.

The fascia is divided into an upper display zone and a lower control  zone, while the number of buttons and switches has been reduced because  more functions are now accessed via the touch-screen, giving the cabin a less cluttered look.

The impressive quality is apparent in the soft-touch materials,  interior lighting – LED at the top of the range – and, on the road,  greater refinement as a result of increased sound-proofing.

All of this is supported by increased passenger and luggage space and improved practicality thanks to the car's enlarged dimensions, while  the boot capacity has risen from 505 to 510 litres, and there is a wider opening.

Four versions, with more to come

There are initially three trim levels – badged 2, 3 and 4 – with  GT-Line and GT versions to be added later in 2016. All versions are  extensively equipped. ISG, Kia's fuel-saving, emissions-reducing engine  stop/start system, is standard.  

The entry-level grade 2 version is manual only, grade 3 offers both transmissions while grade 4 is DCT only.

Even the entry-level 2 grade comes as standard with a 7.0-inch  satellite navigation system with European mapping and a reversing  camera, steering wheel-mounted controls, dual automatic air  conditioning, cruise control with a speed limiter, electrically heated  folding mirrors, a six-speaker DAB radio with MP3 compatibility and  Bluetooth. It has 17-inch alloy wheels, body-coloured door handles and  mirrors, dual projection headlights with static cornering lights and LED daytime running lights, powered two-way driver's seat lumbar adjustment and remote central locking with a fold-away key, while the  comprehensive safety provisions include Electronic Stability Control and Vehicle Stability Management, Hill-start Assist Control, Tyre Pressure  Monitoring and an electronic parking brake.

Grade 3 upgrades the navigation screen to 8.0 inches, has an  eight-way power-adjustable driver's seat with four-way electronic lumbar adjustment, heated front seats and xenon dual projection headlights.  The exterior is distinguished by 18-inch alloy wheels, chrome and body  colour exterior door handles, LED front foglights and rear combination  lamps and chrome-coloured side sill mouldings. The black cloth seats  have faux leather sections, there are satin chrome highlights on the  touch-screen bezel, the rear electric windows have an auto up and down  function with an anti-trap safety feature, a premium vision instrument  cluster, satin chrome interior door handles and gloss black window  switch panels. An harman kardon™ Premium Sound System is also standard,  while the 7DCT version has paddle shifters for manual control and a  Drive Mode Select function.

Grade 4 further supplements this with a wireless mobile phone  charger, 360-degree Around View Monitor, Smart Park Assist System, Blind Spot Detection with Rear Cross Traffic Alert and Lane Keep Assist, High Beam Assist, Speed Limit Information and Autonomous Emergency Braking.  It has a tilting and sliding panoramic sunroof, bi-xenon headlights with automatic levelling and washers, Dynamic Bending Lights, black  high-gloss door frames, black leather upholstery with ventilated front  seats and heated outer rear seats, alloy pedals, stainless steel door  scuff plates, rear window blinds, Adaptive Smart Cruise Control, a smart key with illuminated start/stop button, LED front map lights and rear  reading lights and ambient interior lighting.

Previously the Optima trim levels started at the 1 spec, topping out  at 3 for the top of range vehicle. With the all-new Optima the trim  levels start at 2, due to the significant level of standard equipment  which now comes with the vehicle, equivalent to competitor mid-grades.  In addition, having a 4 grade in the Optima line-up aligns it with Kia’s other premium models, such as the Sorento and Sportage, it also means  Kia can look to introducing a 1 grade in the future should demand rise.

Greater agility with premium-class refinement

A far stiffer body structure plus major revisions to the suspension  and steering combine to give the all-new Optima sharper, sportier  driving characteristics with even greater comfort and refinement, aided  by extensive new measures to reduce noise, vibration and harshness  (NVH).

The body shell of the all-new Optima is 50 per cent stiffer than that of the previous model yet also 8.6kg lighter. This is largely down to a 150 per cent increase in the use of Advanced High-Strength Steel and a  450 per cent increase in the amount of structural adhesive to bond body  panels together.

The stiffer body shell provides an ideal platform for the uprated  suspension and steering to work without having to compensate for  torsional flex. The all-new Optima is therefore better able to isolate  vibrations and bumps on poor road surfaces and deliver improved ride  comfort with greater agility.

The all-new Optima also features Kia's latest rack-mounted  motor-driven power assisted steering system (R-MDPS). By mounting the  power steering system directly on the rack rather than the column, the  engineers have been able to provide quicker and more linear responses to driver inputs with greater feel. The all-new Optima is now one of the  most agile cars in its class. As an added benefit, R-MDPS gives  approximately three per cent fuel savings because it draws on engine  power only when the car is turning.

Comprehensive new measures to counter NVH ensure that the all-new  Optima has the refinement to match its more upmarket appearance, quality and technology features.

Innovations to help towards this include a larger under-floor cover  and more effective windscreen seals. Increased dashboard insulation  lowers the amount of engine noise, and the acoustic refinement of the  1.7-litre CRDi engine has been improved. Larger cross-member bushings  front and rear eliminate a greater proportion of road noise while  reducing vibrations transmitted through the floor and steering wheel.

Safety firsts

The all-new Optima is available with a number of advanced active  safety features, some of which are firsts for Kia including one that is  unique in the car's market segment. These augment the comprehensive  active and passive safety technologies which are standard.

The all-new Optima's safety begins with its far stiffer body shell  with programmed front, side and rear crumple zones. For further crash  protection, all versions have twin front and side airbags for the driver and front passenger, and two full-length side curtain airbags.

Kia's policy has always been that the best way to survive an accident is not to have one, and with that in mind the all-new Optima is  available with advanced active collision-avoidance systems.

The top-of-the-range grade 4 version is fitted with Autonomous  Emergency Braking which, uniquely in class, employs both short- and  long-range radar systems so that it can detect vehicles and pedestrians  at greater distances and higher speeds. The short-range radar operates  at typical city speeds of up to 31mph. Between 19mph and 50mph the  longer-range radar also comes into play. The pedestrian detection  function operates at up to 37mph.

The Optima 4 also has Blind Spot Detection, Lane Keep Assist and Rear Cross Traffic Alert. It has High Beam Assist and a Speed Limit  Information function within the instrument cluster. A reversing camera  integrated with the 7.0- or 8.0-inch navigation touch-screen and  reversing sensors are standard, helping to minimise the chance of  annoying parking dents, and Optima 4 has the Smart Park Assist System  and 360-degree around-view monitor linked to four cameras.

Warranty and servicing

The all-new Optima comes with Kia’s industry-leading seven-year or  100,000-mile warranty, subject to conditions covering wear and tear  items. The warranty is fully transferable to subsequent owners as long  as the age or mileage limits have not been exceeded.

It is also available with Kia’s Care-3 and Care-3 Plus servicing  packages, offering fleet and retail customers fixed-cost,  inflation-proof servicing for the first three or five years. All  packages cover the car, not the owner.

UK model line-up

Version Power bhp Torque Nm 0-60 sec Top Speed mph Comb. mpg CO2 Insurance Group
1.7 CRDi 6-speed manual ISG 2 139 340 9.7 121 67.3 110 19A
1.7 CRDi 6-speed manual ISG 3 139 340 9.7 121 67.3 110 20A
1.7 CRDi 7-speed DCT ISG 3 139 340 10.6 126 64.2 116 20A
1.7 CRDi 7-speed DCT ISG 4 139 340 10.6 126 64.2 116 20A

UK pricing

Version OTR price
1.7 CRDi 6-speed manual ISG 2 £21,495
1.7 CRDi 6-speed manual ISG 3 £23,495
1.7 CRDi 7-speed DCT ISG 3 £24,895
1.7 CRDi 7-speed DCT ISG 4 £28,895
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