Coming from the UK, France, Italy, Germany and Spain, the fans had the chance to admire the company’s third SUV up close before its international presentation in September.
After receiving an invitation to visit the Martorell facilities, the ten SEAT fans were in for a big surprise. They were told to, “Go on in, take a seat and enjoy” before walking into a dimly lit room: taking turns in pairs, the fans walked into the company’s auditorium where they could only make out a couple of chairs. “Why is it so dark in here? I can’t see anything”, says one of the baffled visitors. “What’s going on here?”, adds the second as he takes his seat in the chair.
When the dark cover is pulled back for them to discover the surprise, “What an elegant silhouette – it’s stunning”, says one of the fans. Besides its design, other aspects that jump out at them are its robustness and large size: “it’s a lot bigger than I expected; it would be great for my everyday needs” says an enthusiast from France. “I want it”, exclaims another fan who has travelled from the UK with her daughter.
Tarraco, Latin for Tarragona, is the first SEAT model name chosen by popular vote after more than 146,000 fans participated in the final phase of the #SEATseekingName initiative.
The new SEAT Tarraco – a large seven seat SUV – adds to the Spanish carmaker’s biggest ever product offensive and will be unveiled in Tarragona on 18 September. It will join SEAT’s current SUV range of the Ateca and the Arona. SEAT’s product offensive kicked off in 2016 with the launch of the Ateca and continued in 2017 with the Leon facelift, the fifth generation Ibiza and the new Arona crossover. The SEAT Tarraco is scheduled for market release at the end of this year.